Train Smart

| Race Fast!

Endurance Coaching for Everyday People

Conquer Your Goals

Have you dreamed of crossing the finish line at your next 5k, marathon, or Ironman Triathlon?

Get a coach and community support. We will help you every step of the way.

We’ve Got You

With our accessible training plans and supportive community, achieving your bucket list goals has never been easier.

Whether you’re training for a triathlon, duathlon, running, or cycling event, we have the perfect plan with support to fit your needs.

The Support You Need

Get coach and community support. We will help you every step of the way.

Get to the start line with confidence and cross the finish line with satisfaction and a smile on your face.

Stay In Touch

Join our email list or schedule a clarity call.

Fast Fridays

Get our top 10 tips for the week for athletes who want to be fit, fast, and healthy.


Do you need help now? Let’s discuss if we would be a good fit to work together. I want to hear from you.

Three Ladies Running

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Don’t Just Take Our Word For It

Coaching Philosophy

Coach Stephanie‘s philosophy revolves around the notion that everyone can conquer their goals and reach their potential, regardless of their starting point.

She believes any goal is achievable with dedication, hard work, and proper nutrition through fat-adaptation/keto-adaptation.

She encourages her athletes to remember that it doesn’t matter where you are when you begin.

What matters is that you focus on your goal, stay consistent, and you will reach your potential and do something remarkable.

Coach Stephanie Blair Holbrook has been coaching endurance athletes since 2008. She has a unique fitness Instagram account where you can find out about the latest open water swims, gravel bike rides, road bike rides, hikes, and runs.

You won’t find any information about student loan debt or student loan refinancing. She was a personal banker at Wells Fargo for a short time but left that because she loves endurance sports—she bank’s qualifications on quality of life.